4-13 July 2010 - The ".africa" name re-branding Africa at the World Cup

Johannesburg, SouthAfrica: DCA was a key Delegate with POLITICAL AND BUSINESS LEADERS THAT MET TO ACCELERATE AFRICA'S DEVELOPMENT on July 4-13.

As part of the Inagural African Leadership Retreat in CapeTown and Johannesburg, DCA was invited to present the '.Africa' project and partake a panel discussion that was set to REBRAND the African continent Trevor Manuel, (RIGHT) currently
serving in the Cabinet of South Africa as Minister in the Presidency in charge of the National Planning Commission. officially opened the ALR on July 5th at the Twelve Apostles Hotel in Cape Town (BELOW).
Sophia Bekele said, "We are now in South Africa the country that is hosting the World Cup and doing an excellent job of branding Africa. It is the right time to be here" at the Johannesburg leg.
ALRStrategic Commitee Advisors.
Sophia Bekele with Dr. Mamphele
Ramphele, (RIGHT) Chairperson of Goldfields, former Managing Director of the World Bank and an Icon of South Africa.

DotAfrica Vuvuzula at World cup (LEFT), with Ebenezer Essoka,CEO of Standard Charter, South Africa.

The Semi Finals in Capetown (Right)
Founder and organizer of African Leadership Retreat (ALR) , Mr.

Mamadu Toure with Director Johannesburg Stock Exchange, Geoferry Rothschild, Director Govt & International Affiars, Chair of ALR (LEFT).

The dotafrica campaign journey (RIGHT)!
Presentations and speeches click here